From the NY Times, by: JOSEPH PLAMBECK

Wired has arrived in the tablet age.

The magazine of all things geek chic is now available on the iPad, with an application that allows users to read, rotate and watch all of the contents from the print edition.

And executives at Condé Nast, which owns the magazine, are not shy about how they view the implications: “This is the beginning of a revolution,” said Tom Wallace, the editorial director of Condé Nast.

The June issue, which features “Toy Story 3” characters on its cover, sells for $4.99, the print version’s cover price. Readers will be offered a number of multimedia enhancements, including extra photos, videos, audio and interactive graphics.

A Lamborghini Gallardos made of Legos, for example, which has six images in the print magazine, is shown being constructed in the app through a slide show of 180 images that a user can scroll through like a flip-book. The two images of Mars that ran in the print version become a rotating 3-D version on the app.

“All the tools of modern storytelling are wrapped up into this,” said Scott Dadich, the magazine’s creative director.

Read the entire story.


Craig Mod mentioned Information Architects, a cutting-edge design firm based in Tokyo. Here’s a relevant article from their blog:

Over the last two months we have been working on several iPad projects: Two news applications, a social network and a word processor. We worked on iPad projects without ever having touched an iPad. One client asked us to “start working on that tablet thing” even before we knew whether the iPad was real. The question Are we designing desktop programs, web sites or something entirely new? has been torturing us until that express package from New York finally crossed our door sill. A quick write up of design insights before and after the appearance of the iPad at our office. Read more.

Michael Werner sent this from Mashable.com.  Pretty cool!

We’ve seen iPads and cats go viral. We’ve seen iPads and dogs go viral. But the latest iPad YouTubesensation is far more special: it depicts how the device has changed one 99-year-old woman’s life.

99-year-old Virgina Cambell of Lake Oswego, Oregon is an avid reader, according to The Oregonian. Unfortunately she has glaucoma, which affects her vision and makes it difficult for her to read books.

Her solution? The iPad, which is her first computer according to the now-viral video depicting her with the device. Its ability to change fonts and increase screen brightness has given her the ability to read again. It has “changed her life,” according to one of her daughters.

She’s even used the device’s virtual keyvboard to write limericks, like this one about her new Apple tablet:

To this technology-ninny it’s clear
In my compromised 100th year,
That to read and to write
Are again within sight
Of this Apple iPad pioneer.

Apple has to be loving this type of free advertising for its newest product. With more stories like this one popping up every day, it’s no wonder Apple can’t keep up with iPad demand.

99 iPad App Reviews

From Business Insider – Mark Wilson:

We spent hundreds of dollars and countless man-hours reviewing the first batch of iPad apps just to save you the trouble.
Here is our complete compendium of reviews, sorted by category, ranked by preference.
In other words, follow each of these links for a simple list of applications broken down by iTunes umbrella topics.
The applications reviewed near the top of each list are our favorites; the applications reviewed near the bottom of each list are often so horrid they aren’t worth mentioning…beyond saving you the trouble. Read more.

From Mobile Content Today – By Todd Ogasawara on Apr 21, 2010 03:00 AM

Apple sold more than 8 million iPhones last quarter. The recently released iPad has sold about 500,000 units since its launch on April 3. Can an app developed solely for the iPad generate a reasonable revenue even at this early stage of the iPad’s release? Based on this Business Insider article, I think the answer is “yes”.

Inside Apple’s Huge New Industry

The article is written by the General Manager of the firm that developed the popular Weather HD iPad app. This 99 cent app hit the Paid Apps top list early and is still hanging in there at #6. Amr Ramadan reports that there were 3500 downloads (sales) on the first day. This went down to sub-1000 (600-800 per day) during the start of the second week of sales. But, downloads picked up on April 13 and seemed to stabilize around the 2000 download per day mark.

While extrapolation from early data is always a bit “chance-y”, I’m not uncomfortable in accepting Amr Ramadan’s prediction that the iPad App Store (separate from iPhone app sales) will reach $1 billion per year within 2 years.

The NY Times iPad App

Here’s the presentation the NY Times made when they debuted their iPad app.

From Steve Smith, MediaPost:

I have been pretty much undecided about the iPad as a real force in media. It has before it the hardest job any new device can face — carving a new niche in people’s media consumption habits. Where exactly the iPad fits among the current collection of smart phone, TV, desktop and laptop screens is a poser. Is there really enough of a gap among these platforms for a fifth screen? So I was skeptical … until I brought the thing to bed with me.

Yes, there is room in my life for a fifth screen after all. I am sure that many of the half million iPad owners have already discovered that its real killer app is Netflix. If you are a Netflix subscriber then you can use the iPad app to access your “View Instantly” library of recent and catalog film titles that live on the Web. Even better, you can watch your films in synch with the other screens. I started viewing the fashion industry documentary The September Issue through Netflix on my laptop, picked it up where I left off on my HDTV via Netflix on my Xbox 360, and then finished it off in bed on my iPad. Because all of the video streaming occurs in the cloud Netflix can maintain my queue of titles and bookmark my stop and start points across any platform. My understanding is that I will be able to add my iPhone to the Netflix family shortly.

The screams of joy over this brilliantly seamless video experience can be seen in the iTunes App store where users of the Netflix app rate it an unheard-of 4.5 stars and fill their reviews with a lot of “Holy Cow”s. Yeah, this is what they really paid $500-$700 for.

It almost goes without saying that Hulu is going to kill on this thing when they get around to making an app. The ABC Player app is quite good, as it formats the prime time schedule into a very compelling promotion. According to the Wall Street Journal, ABC’s app has been downloaded 205,000 times in the first ten days and viewers watched parts of 650,000 TV episodes. Clorox, Lexus, AT&T and Sears have all run video spots here, and the ad frequency is about five 30-second spots an hour. ABC is planning to allow local affiliates to sell spots as well so that iPad viewers will see geo-located ads.

CBS has created an iPad-specific Web site that parses the programming into more bite-sized morsels, although the site fails at transcoding all of the episodes and back catalog into iPad-ready formats.

But the nets and any video portals that take aim at the iPad and other mobile screens, should note the Netflix experience well. The essence of its magic is not just video on demand from a highly portable TV screen (although that itself is incredibly cool). It really is in the seamlessness and personalization of the experience. That fifth screen becomes all the more attractive when it is personalized and can complement or complete experiences that I also have elsewhere. Stop thinking about how you get your video brand “onto” the iPhone or iPad. Think instead about how you extend your relationship with and knowledge of your viewer onto the next screen.