Archive for the ‘Publishing’ Category

From PaidContent:

The notion that the iPad was going to save newspapers and magazines had been diminishing somewhat lately, especially since publishers have tended to regard Apple’s 70/30 revenue split for digital subscriptions coupled. Not to mention Apple’s continued refusal to share substantive consumer data. But with iPad 2 coming Friday, publishers’ ardor for the hot device appears to be growing again. Speaking at the Bloomberg Media Summit, Hearst Magazines President David Carey seemed to take the hurdles Apple (NSDQ: AAPL) has thrown in publishers’ paths in stride, suggesting the Hearst might consider introducing a “bespoke” iPad publication akin to what News Corp (NSDQ: NWS). did with The Daily.

Over the next five years or so, Carey told Bloomberg reporter Brett Pulley that tablets could comprise 25- to 30 percent of magazines’ circulation. He expressed confidence that as the tablet market grows, both in terms of audience and devices, Apple’s stance could ultimately loosen. Either way, he pointed to the “digital storefront” that Next Issue Media has been working on the past year as one of several options that will allow media companies to take fuller advantage of the possibilities presented by tablets.

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