Long before the iPad was launched, we posited that it would change the way people consumed video. Well, based on some very (very!) early data from MeFeedia, Apple tablet is already considered an ideal device for watching online videoby its users.
Despite a limited number of iPads on the market, the device is already coming up big in MeFeedia’s internal stats. Less than a week after launch, the iPad ranks sixth among mobile devices for accessing video through the site and its search engine, behind the iPhone, iPod touch, SymbianOS, Android, and Blackberry. But the actual viewing numbers are the interesting part: according to MeFeedia, iPad users consume two and a half times as many videos as the typical web user and three times as many videos as iPhone users. More importantly, those users spend three times as much time watching video as the typical web user, lending credence to our theory that the device’s form factor hits a sweet spot for personal media consumption.
It’s important to note that these stats are only for videos that are viewed through MeFeedia and its search engine, and therefore represent a small sample size of users. Also, since Adobe Flash isn’t supported by the iPad, those stats only include videos available through web pages that are HTML5-enabled. Considering the limited amount of web video content actually available on the iPad in these early days for the device, however, those numbers are pretty impressive. Read the entire story.