The iPad will gradually lose market share to rivals in the coming years, but the Apple tablet will remain the category leader through 2015, according to a new forecast.

Gartner projects the iPad’s commanding 84% share of the worldwide tablet segment in 2010 will fall by nearly half over the next five years to 47%, mainly as a result of Android eating into Apple’s lead. The Google platform will more than double its share over the same period from about 14% to 39%.

“Volume will be driven by support from many players, the ecosystem of applications for tablets getting more competitive, and some platform flexibility allowing lower price points,” states Roberta Cozza, principal analyst at Gartner.

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From: Layers Magazine:

Adobe just took the wraps off the long-awaited Digital Publishing Suite that powers the Wired magazine and The New Yorker iPad apps. With InDesign CS5 at the core, you can now author your layouts, including interactive content, and export it out in the new .issue format.

From there you can preview your content on the iPad using the free Adobe Digital Content Preview Tool. If you want to monetize your content then you could check Adobe’s hosted solutions. For the purpose of this tutorial, however, we’ll walk you through the steps to build your digital issue. In order to do this tutorial you’ll need to download and install the Digital Publishing Suite components from http://labs.adobe.com. Since we’re targeting the iPad, we need to create a document that’s the right size. Go to the File>New>Document menu and choose Web for the Intent, 1024×768 for Page Size, and click the Portrait icon for Orientation.

Typically, we design longer documents in multiple InDesign files for ease of collaboration, and we’re going to follow that same procedure here even if we’re the only ones laying out this publication. Each section or article of your digital publication is called a stack, and each stack is a separate InDesign document. Our first stack will be the cover. You can design the cover anyway that you like using standard InDesign techniques for image placement and fonts. Save it with whatever name you want but make sure the name ends in “_v.indd” (e.g., “cover_v.indd”).

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From PaidContent:

The latest new vendor hoping to power publishers’ tablet magazines has one of the slickest systems so far. As we revealed last month, Bonnier has spun out its Mag+ concept, which is used by Popular Science‘s iPad edition, for commercialization by a separate business, Moving Media+.

From today, that business is offering the software framework for download by publishers. CEO Staffan Ekholm told me recently the strategy is to release the software as a free download, so publishers can test it and build editions without committing outlay. Moving Media+ will, however, charge both a flat and a per-title fee to magazines that go ahead and distribute editions to consumers.

Ekholm said Mag+ is currently used by about 25 titles, including IDG’s MacWorld in Sweden.

Mag+ was worked up by global seven teams created by Bonnier over eight months in 2009, Ekholm told me. London design house BERG was the lead creative agency for what was then just a concept, but the software was actually realized. The pitch is that this is a production tool developed by publishers for publishers.

Mac Observer Reports: Adobe announced on Monday that the Enterprise Edition of its Digital Publishing Suite is shipping. The publishing tools, which previously were available to a limited number of companies, handle the creation and distribution of electronic versions of magazines, newspapers and other publications on tablet devices including Apple’s iPad. Along with iPhone, iPod touch and iPad support, the Digital Publishing Suite supports content creation for Android tablets and RIM’s still unreleased PlayBook. The tools are built on Adobe Create Suite 5, integrate with the Adobe Online Marketing Suite, and support third party add-ons and subscription systems.

Digital Publishing Suite includes hosted enterprise-level tools for building and testing content, distributing content for multiple mobile platforms, analytics tools and support for Adobe SiteCatalyst, e-commerce support, and the ability upload new content via Folio Producer directly from Adobe InDesign.

Adobe has also committed to supporting Apple’s new in-app subscription feature, along with Google’s One Pass subscription service.

From AdAge:

Readers have more trouble focusing on magazines’ iPad editions than publishers initially predicted, according to the latest study in a growing effort to figure out tablet computers.
“We thought that of course there’s a lot of activity going on on an iPad, when there’s so many things you can be doing — between email, Netflix, playing games, reading magazines — but they’re actually bouncing around a lot more than we thought,” said Megan Miller, research and development program director at Bonnier, which publishes titles including Popular Science, Field & Stream, Parenting and Ski.

“If you sit someone down with a magazine, within seconds they’re researching the products that they could buy,” Ms. Miller said. “If they see a snowboard in a snowboarding magazine, they’ll bounce over to Amazon to check the prices on it.”
The study, from Bonnier and ad agency CP&B, reflects findings from 15 focus groups in three cities that were designed to include heavy print magazine readers, heavy iPad users and heavy consumers of magazine content on the web. Next Bonnier and CP&B will try to apply the results to developing new ad formats for tablets. A pilot series of these ads will appear in the Popular Science iPad app late this spring.
It’s already apparent that the study has implications for magazines. Publishers have been telling advertisers that their iPad editions combine print’s ability to engross readers with digital media’s interactivity. The way publishers have been building their apps, however, now seems to have given interactivity the upper hand.
That might be a good thing. People want to use digital magazines as “exploration springboards” and don’t like content that seems like a dead end, the study found. And marketers will obviously be happy if iPad editions trigger a lot of shopping. But it also implies that publishers need to think about their goals for the iPad edition and how to get readers back once they’ve bounced off to Amazon or elsewhere.  Read entire story.

From Fast Company:

Have you ever created a Genius playlist on iTunes or set up a station on Pandora? Just plug in one song, and you instantly hear music that matches your tastes. Think of Zite, the free personalized iPad magazine that launched today, as the Genius playlist or Pandora of news discovery–but with one noticeable advantage: Zite is smarter, at least for now.
Developed by researchers at the University of British Columbia’s Laboratory for Computational Intelligence, the technology behind Zite can learn your reading habits and personalize content based on your interests.

When first opening the app, Zite will immediately begin personalizing your experience. Link a Twitter account or Google Reader, and Zite will analyze (not simply display) your feeds to create a magazine tailored to your interests. You might get sources you know, you might get content you want from sources you don’t know. (And yes, you’ll occasionally get stories you have no interest in–just tell Zite and it catches on pretty quickly.) After adding my Twitter handle @austincarr, for example, Zite learned my tastes and created relevant sections–entrepreneurship, gadgets, social media. It then culled news items from fitting sources–Fast Company, Wired, TechCrunch, Fred Wilson’s blog.   Read the entire story:


From PaidContent:

The notion that the iPad was going to save newspapers and magazines had been diminishing somewhat lately, especially since publishers have tended to regard Apple’s 70/30 revenue split for digital subscriptions coupled. Not to mention Apple’s continued refusal to share substantive consumer data. But with iPad 2 coming Friday, publishers’ ardor for the hot device appears to be growing again. Speaking at the Bloomberg Media Summit, Hearst Magazines President David Carey seemed to take the hurdles Apple (NSDQ: AAPL) has thrown in publishers’ paths in stride, suggesting the Hearst might consider introducing a “bespoke” iPad publication akin to what News Corp (NSDQ: NWS). did with The Daily.

Over the next five years or so, Carey told Bloomberg reporter Brett Pulley that tablets could comprise 25- to 30 percent of magazines’ circulation. He expressed confidence that as the tablet market grows, both in terms of audience and devices, Apple’s stance could ultimately loosen. Either way, he pointed to the “digital storefront” that Next Issue Media has been working on the past year as one of several options that will allow media companies to take fuller advantage of the possibilities presented by tablets.

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